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Here’s something about…no, wait. Let me tell you about this other thing.

According to some, "computers and cellphones, and the constant stream of stimuli they offer, pose a profound new challenge to focusing and learning." Maybe all of us have a touch of ADHD in our...

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Driven to Distraction?

"O envy! envy! thou gnawing worm of virtue, and spring of infinite mischiefs! there is no other vice, my Sancho, but pleads some pleasure in its excuse; but envy is always attended by disgust, rancour,...

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The importance of impressions

George H.W. Bush understood the importance of superficial impressions. In 1988, he used this picture of a hapless Michael Dukakis to win the presidential election. Bush's fabled campaign ads featuring...

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People Buy from People, Part 2

When I build a bio page for an attorney, I remind them that getting picked is an emotional process, at least in part. That’s why it’s important to let visitors to your page know they’re dealing with...

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Writers Boot Camp in a Can

If you write for a living (or think you might want to try), do yourself a favor.  Watch this movie: What the 50 screenwriters in Tales from the Script (2009) tell me is important for any writer,...

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What Clients Want from Their Lawyers, Part 1

cMany of the nation's leading law firm marketing pros -- including Laura Meherg (not pictured!) -- gathered in Chicago in May 2011 for their annual RainDance conference, produced by the Legal Sales and...

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Writing Tip #4: Take a break

Next time you're stumped in a crossword, put your pencil (or pen) down and walk away. Forget about it. Come back in a few hours or days and you'll be amazed to see solutions where before you were...

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The Creative Process…and Shadow

Even the most creative force in modern architecture admits to having little if any idea how he creates. Gehry seems to understand, however, that it helps to bring his fears out of Shadow and put them...

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Writing Tip #5: Take a break

Finding a needle in one of Monet's summer haystacks illustrates Cognitive Impenetrability. That's the struggle we have when our brains are asked to filter out the clutter of the ordinary in search of...

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What Clients Want from Their Lawyers, Part 2

Demeter, the patron saint of sales coaches? This Greek earth-goddess taught Triptolemus the secrets of agriculture, and he in turn taught them to the rest of us lesser beings. It’s simple.  Be...

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